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Event Designer
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Established in 2010, As You Wish is a full service personal assistant, event planning, and day of wedding coordination firm serving the entire state of Colorado. We handle everything from errands, concierge, organizing, moving management, to corporate and personal events and day of wedding coordination with the utmost professionalism and confidentiality.​

As active members of the Concierge Association of Colorado and Wedding International Professional Association, we cater to busy individuals, companies and families seeking more time to enjoy life in Colorado.


Our mission is to offer a wide range of domestic services to clients

with the highest levels of quality, confidentiality, and convenience.


At As You Wish, we believe our team is the most important resource when servicing our clients. Our fundamentals are based on trust, respect, integrity, passion, and excellence, while always paying close attention to details.  We strive to have a balanced work environment while maintaining a healthy, fun, and joyous lifestyle.

Allison Welch, Principal
Deb Jones, Event Planner and Personal Assistant



After working as an event planner, executive and personal assistant for over a decade, Allison Farrar Welch founded As You Wish in 2010. Allison’s passion for planning and organizing, as well as her signature blend of personalization and seamless services, has enabled her to successfully execute high-profile charity fundraisers and casual cocktail gatherings from New York City to Aspen.

Allison earned her Bachelor’s degree in Marketing from Coastal Carolina University while also receiving her certification in Meeting & Event Planning from the University of North Carolina. She is involved with various charities around Denver and enjoys yoga, hiking and spending time with her family and friends.


Event Planner & Personal Assistant

After obtaining her degree in Hospitality & Tourism Management from Niagara University in 2006, Deb spent the past 13 years working for boutique businesses in New York, Lake Como, San Francisco and Napa.


She enjoys combining her love for customer service, creativity and attention to detail to deliver the perfect client experience. With over a decade in planning and hospitality involvement, she is excited to be a part of the As You Wish team.


On her days off, Deb enjoys painting, dancing, writing and exploring Denver.

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Event Planner & Personal Assistant

Bree began her career in the ski industry with Vail Resorts and Intrawest before officially planting roots in Denver over 15 years ago. Since then, Bree’s passion for event planning and personal assistance serves as the foundation of over 20 years of experience in the hospitality and events industry across Colorado. 


Bree enjoys creating memorable experiences for an extremely diverse range of clients while also executing both intimate and large-scale events. Her local knowledge enables her to authentically connect clients to top-tier resources for any occasion. 


She is a foodie who enjoys traveling, snowboarding, hiking, yoga and is always down to experience new things.

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Alli Fountain

Personal Assistant & Move Coordinator

After working for several years in management and catering for a local Colorado restaurant, Alli decided she wanted to have a more personal interaction with clients and showcase her organizing and relocation talents. As You Wish has allowed Alli to realize this goal. She loves seeing the client satisfaction and convenience of a newly organized home.
Recently, Alli transitioned to the moving industry and has been overseeing packing, unpacking, and organizing, to ensure that a client is fully settled in their new home or office.
Outside of work, Alli loves to be in nature, either traveling, hiking, camping, snowboarding, or just paddle boarding with her dog.

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Samantha Watts

Personal Assistant

Originally from Minnesota, Samantha now calls Colorado home as she has lived here for
more than half her life. With a background in Exercise Physiology and a career in
Personal Training for over 20 years, she was ready for a change when her youngest
daughter entered school. By chance, she stumbled upon As You Wish and now gets to
combine both worlds.

It is hard to work on your body and mind where there is physical and mental clutter to
address. Once you meet Sam, you will see she practices what she preaches; how you do
anything is how you do everything. While managing both the team and the client, Samantha strives to always take a "down to earth approach"- whether it is organizing a space or the full spectrum of relocations.

When Samantha is not organizing, she loves spending time with her family (two young
daughters + husband + their dog), trail running, camping, rafting or exploring in the mountains year-round.

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Chloe Farmer

Event Planner & Personal Assistant

Originally from California, Chloe moved to Colorado in 2016. She is a recent graduate of Colorado Mesa University, with a degree in Entrepreneurship. After six years of working office and odd jobs to gain experience and get through college, Chloe decided to plant roots in Denver and begin her career with As You Wish in 2022. 

Chloe enjoys the diversity of every job, and creating a process to better fit your needs. The best part of every job is the joy from the clients after we have completed items on their to-do lists. From organizing your closet to helping you plan your next event, Chloe is eager to assist.

When Chloe isn't working, she enjoys camping, going to concerts, or visiting friends and family in California.

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Shelby Garrett

Event Planner & Personal Assistant

Originally from Arkansas, Shelby and her husband settled in Denver. After working a decade in cosmetology and the retail industry, she was ready for something different. With her background in southern hospitality, she obsesses over attention to detail.


When she discovered As You Wish, she knew it was a match made in heaven. 
Shelby enjoys creating personal relationships with each client she works with while completing things on their to do list at the same time. Her favorite part of being on the AYW team is the feeling she gets after completing a job, and seeing how much it has helped the client. She also loves the opportunity to express her artistic ability while organizing a closet or setting up an event.

Outside of her work career, Shelby enjoys going on adventures with her husband and dog, Olive. She loves trying out different restaurants and bars that are unique to Denve

At As You Wish, giving back to the community and philanthropic involvement are important to us.

We donate our services to various philanthropies throughout Colorado; please contact us for silent auction requests.

As You Wish Colorado Company Profile

As You Wish Colorado Company Profile

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