As You Wish is a full service personal assistant firm that handles everything from errands, concierge, organizing, moving management, calendar coordination, corporate/personal events, weddings, to pre-arrival planning & property management for homes.   The firm holds memberships with the Concierge Association of Colorado, Domestic Estate Management Association and the International Special Events Society.  Please be assured that our services are completely confidential.

We cater to busy individuals, companies and families who seek more freedom and time
to enjoy life in Colorado.


About Allison Farrar, Principal

After working as an event planner, executive and personal assistant for over a decade, Allison Farrar created As You Wish in 2010. The firm provides customized personal assistance, concierge and event planning services to clients throughout Colorado. The firm is based in Denver & has locations in Boulder, Douglas, Eagle, Pitkin & Summit counties.

Allison brings her signature blend of personalized and seamless service to every client, as well as her passion for planning and organizing. From high-profile charity fundraisers to casual cocktail gatherings, Allison has planned successful and buzz-worthy events from New York City to Aspen.

Allison earned her bachelor’s degree in Marketing from Coastal Carolina University and her certification in Meeting & Event Planning from the University of North Carolina. She is involved with various charities around Denver. She enjoys yoga, SUP, hiking and spending time with her family and friends.

Contact Allison at



About Heidi Larson, Event Designer

With over 15 years of event planning experience, Heidi has developed a well-organized concept for logistics and visualizing event design for clients. Heidi is a creative-fun loving individual who puts her heart into all of her work. Inspired by her background in theater and fine arts, Heidi enjoys the craft of event planning from the big idea down to the details.

During her time as event manager for the Breckenridge Resort Chamber, Heidi designed and coordinated events such as the International Snow Sculpture, Breckenridge Oktoberfest, Breckenridge 150th Birthday Bash, 4th of July Celebration and Breckenridge Ullr Fest. On a more intimate scale, Heidi has been planning weddings and corporate events for over 12 years at exclusive locations in Wisconsin, Rocky Mountains and the Front Range. Heidi brings her eye for custom details to every event, designing an occasion to remember with signature touches.

Closer to home, Heidi spends time in thrift stores and hand-made markets, riding cruisers, sampling local breweries and discovering the latest tastes and trends.

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About Angie Palmer, Boulder

Angie has lived in the Boulder area for over 15 years & grew up in Colorado Springs. She is familiar with several areas of Colorado, especially Boulder & Denver. She has assisted clients with household management, family coordination, moving & events such as silent auctions & private parties. Her event planning consistently creates personalized, high-quality, memorable experiences for her clients, both corporate & private. Throughout her career she has developed relationships with jet charter services, caterers, restaurants owners & other top level vendors in order to provide the best services to her clients.

Angie is devoted to optimizing her time & energy to achieve top-quality results as well as memorable experiences for her clients. “I view each of my clients’ lives, families & homes as if they were my own. I always provide the best service possible. If I have a request for something I have never provided, I WILL find the solution & it WILL be the best.”

Angie is also the mother of two, volunteers her time with American Rivers & is a board member of Help Heal the Children.

Contact Angie at




As You Wish believes in giving back to the community and philanthropic involvement is very important to us. We donate our services to various philanthropies throughout Colorado; Please contact us for silent auction requests.

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